MLM Lead Generation - Ways To Get Leads for Your Offer
Multi level marketing, commonly referred to as MLM, is a very successful way for companies to promote and sell their products. The companies who use MLM as a marketing channel depend on distributors or independent marketers to generate leads and process sales. The huge benefit to businesses that sell their products this way is that they don't have to spend a lot of money in advertising.
Rather than marking up their prices and distributing items to wholesale and retail stores, the MLM companies rely on an independent sales force to do the selling for them. The company then rewards this independent sales force with a share of the profits earned from the sales of the products and services. This profit sharing system is contingent on the efforts of an individual distributor. Thus, and individual gets paid based on the sales he or she has produced.
MLM has become very popular especially since any independent distributor can effectively build a sales force beneath him. In MLM jargon, this is called a downline. As a result of this capability, the opportunity exists for independent contracts to not only generate leads for the sales of their products and services, but to generate leads for the business opportunity aspect of the MLM company as well.
Generating leads for the sales of products is equally as important as getting leads for the business side of an MLM company. Unfortunately, many novice multi-level marketers forget this and focus only on the business side of MLM lead generation. In this article, we'll focus on getting leads for the sales of your products and services. After all, without these sales, no revenues would be produced. And with no revenues, you're not going to make any money.
Now, the problem you may initially have with generating leads for your products and services is not knowing how to approach people with what you're offering. You will need to come out of your comfort zone in order to communicate with people. MLM isn't a good choice for those who aren't open to initiating communication.
When approaching your friends and family with your offer, communicating is simple. Just open your mouth and say something like, "hey, can you help me? I'm offering so-and-so, and I can really use your help to get ahead with this". That's it. Ask for help. Really.
Remember that they are your friends and family. Don't ask them if they would be interested in what it is you're offering, as they are probably not going to be. You need to stir their emotions and just ask them for help. It's that simple. Assuming your products and services are great, once they agree to help you and try your products they'll more than likely order from you again. Furthermore, it'll now be easier to get them to refer their friends to you - furthering the effectiveness of your lead generation efforts.
Generating leads for you MLM business doesn't have to be a chore. By following common sense strategies and having a good plan in place, you too, can be the top producer for your company.
Read up on more creative ways to get leads for your mlm business.